Crownshire University Introduces BA (Hons) Digital Marketing & Brand Strategy Dual Award

York, UK — Crownshire University has introduced the BA (Hons) Digital Marketing & Brand Strategy (Dual Award), conferring two independent university diplomas across the UK and Germany.

The degree covers omni-channel customer journey mapping, algorithmic media buying, SEO architecture, brand storytelling, and consumer psychology. Practical modules require students to manage simulated advertising budgets, analyze real-time attribution data, and produce multi-format digital assets.

"Marketing has transformed from a purely creative discipline into a data-driven commercial engine," said the Course Director. "Our graduates understand both high-level brand building and granular performance analytics, making them highly attractive to international agencies and digital scale-ups."

The program is 100% online with full ECTS credit equivalency and transparent semester billing.